BUSINESS SHORT COURSES


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Marketing: Digital marketing

This short course looks at how digital marketing has changed marketing and the marketing mix in recent times. Explore digital marketing, digital channels, and the marketing mix. Learn how to communicate with people who are used to accessing information at the touch of a button and consider how digital channels support print advertising.

Learning outcomes

  • You will be shown how marketing products and services have changed dramatically over the last sixty years
  • You will be introduced to the mix of different channels and processes now used, and how digital channels support print advertising

Advantages of this course

  • With people getting used to 24 hours a day access to information, knowing how to get products and services to the attention of the correct target audience is becoming increasingly important. This course offers information to those with who want to know more about modern marketing.
  • Website and video resources are utilised to explain the information further
  • Additional activities encourage you to reflect on your learning
  • There is also suggested extended reading that gives both practical information and links to websites to expand knowledge

You may also be interested in our short course: Marketing: An introduction

Price: £30


Personal safety for lone or remote workers

This short course is aimed at lone or remote workers and may also be of interest to those who manage staff who can be defined as such. There are health and safety risks posed by lone working and upon completion of this course, you will know how to conduct a risk assessment and respond to risks. Learn about personal safety and the ways you can protect yourself when travelling, working in a remote office, or visiting a client’s premises.

Learning outcomes

  • You will understand the importance of carrying out a risk assessment before undertaking any lone or remote working and will know how to do this formally and informally
  • You will know the health and safety risks posed by lone working
  • The risks of work-related violence or crime can increase when you work on your own, or when travelling. This course will help you to guard against this, and should you encounter violence or crime, know how to respond.

Advantages of this course

  • Accidents happen and situations arise, and you owe it to yourself and your family to make sure that you minimise risks wherever possible, and you are as prepared as you can be for a variety of situations. This course will help you to do this.
  • Website and video resources are utilised to explain the information further
  • Additional activities encourage you to reflect on your learning
  • There is also suggested extended reading that gives both practical information and links to websites to expand knowledge

You may also be interested in our short course: Supporting remote or virtual teams

Price: £30


Supporting remote or virtual teams

This short course, aimed at those who support remote teams, considers the benefits and challenges posed by members of staff working virtually or remotely. Learn about effective communication and the role technology can play in this, and the importance of understanding cultural differences and the working practices of different countries. Upon completion of the course, you will how to set and manage health, safety, and welfare policies and procedures for staff.

Learning outcomes

  • You will gain an understanding of the benefits and challenges of remote and virtual working
  • You will know how to support staff and look out for their health, safety, and welfare regardless of where they work
  • You will be able to find ways to communicate effectively with remote teams

Advantages of this course

  • Nowadays, we are more likely to be working with, and supporting, colleagues who work in different buildings, cities, and even countries. We may also be supporting team members who travel for business or work from home. As such, you will need to know how to utilise technology and communicate with those for whom English is not their first language and/or live and work in a different culture. This short course will help you to make these team members feel valued and included.
  • Health, safety, and welfare requirements apply to all employees no what where they work and this course will help you understand these rights and requirements. This includes lone workers and staff travelling for business.
  • Websites and video resources are utilised to explore the supporting remote teams further
  • Additional activities encourage you to reflect on your learning
  • There is also suggested extended reading that gives both practical information and links to websites to expand knowledge

You may also be interested in our short course: Personal safety for lone or remote workers

Price: £30


Team leading

This short course, aimed at team leaders, will consider the role, responsibility, and skills required of an effective team leader. Gain an understanding of team development and consider how your values and beliefs could affect your actions. Learn how to quality assure the performance of a team and the tasks completed. Finally, you will gain insight into how to quality assure the performance of a team.

Learning outcomes

  • You will understand the benefits of an effective team
  • You will understand the need for clarity on job roles, deadlines, and targets within a team
  • You will learn that it is important to understand the tasks they assign in order to quality assure the performance of the team and the tasks completed
  • You will learn about that good communication is vital

Advantages of this course

  • The purpose of working in a team is to utilise the strengths of individuals and become more efficient and effective. It will also produce a more flexible workforce as there are several people whose skills and ideas can be called upon when needed. Ideas and solutions can be shared and discussed, and trust is built up amongst the team.
  • This course looks at the qualities, skills, and knowledge that are important to a team leader. It covers the need for good communication and mutual respect, the need to understand the people you have working for you, and the tasks you are giving them.
  • Training is given through a filmed tutorial, references to websites for reading and good practice video
  • There is suggested extended reading to give both practical information and links to websites to expand knowledge
  • An additional activity encourages you to reflect on your learning

You may also be interested in our short course: Understanding leadership and management

Price: £40